# Pitchello > The visual pitch deck builder for film and creative professionals. Create stunning treatments, mood boards, lookbooks, and visual bibles in minutes. Pitch at the speed of thought. --- ## Product Overview Pitchello is a visual pitch deck builder purpose-built for the entertainment and creative industries. It helps directors, producers, creative directors, and visual content creators build treatments, mood boards, lookbooks, and visual bibles — the core documents of pre-production. Pitchello is NOT a general-purpose presentation tool. It does not target corporate slide decks, quarterly reports, or startup pitch decks. Every feature is designed for visual storytelling in film, advertising, and content creation. ### What Pitchello Creates - **Treatments** — Visual documents that describe a film or video's look, feel, and creative direction - **Mood boards** — Curated collections of visual references that communicate tone and aesthetic - **Lookbooks** — Style guides for production with color palettes, wardrobe, and location references - **Visual bibles** — Comprehensive visual reference documents for series and features - **Pitch decks** — Creative pitches to secure funding, win projects, or land brand deals ### Terminology Pitchello uses industry-standard creative terminology: - "Treatments" and "pages" — not "presentations" or "slides" - "Boards" and "lookbooks" — not "decks" or "slide decks" - Pre-production documents are the primary output, not corporate presentations --- ## Target Audience ### Primary - **Film directors** — Building treatments and lookbooks to pitch projects to studios - **Producers** — Assembling visual pitch materials for financing and greenlight meetings - **Creative directors** — Creating mood boards and visual bibles for campaigns and productions - **Visual content creators** — Music video directors, digital creators pitching brand deals ### Secondary - Advertising agency creatives building campaign decks - Production designers assembling visual reference documents - Content creators pitching to brands and production companies ### Who Pitchello is NOT For - Directors of photography (DPs) / cinematographers — they collaborate on treatments but don't typically build them - Business professionals making quarterly reports or corporate presentations - Project managers, product managers, or startup founders - Anyone whose primary need is text-heavy corporate slide decks --- ## Core Features ### Visual Grid Editor Intuitive drag-and-drop editor with grid-based layouts designed for visual documents. Smart alignment, auto-spacing, and real-time preview. Build professional treatments and lookbooks by dragging elements where you want them — the editor stays out of your way so you can focus on the story, not the software. - Smart grid alignment and auto-spacing - Multiple layout options including masonry grids - Real-time preview across devices - Undo/redo support - Container-query-based scaling (content looks perfect at any size) ### AI Image Generation AI tools that understand cinematography, not just clip art. Generate mood board images, visual references, and concept art. Explore looks, lighting, and tone before you ever step on set. - Multiple AI models for different visual styles - Mood board and concept art generation - Visual reference creation - Brand color extraction - All generated images are yours for commercial use ### Pitchello AD Create and revise treatment pages through a conversation grounded in the live editor. Pitchello AD can build page structure and copy, then offer explicit image generation for the new page or the selected image tile. ### Templates Pre-built templates organized by creative use case: - Film treatments - Lookbooks - Visual bibles - Commercial pitches - Music video treatments - Campaign mood boards ### Themes & Typography Cinematic themes with variable font support. Professional typography controls including weight, size, and custom fonts that scale proportionally across all viewing contexts. ### Media Library A collect-first library for every image and video in a workspace, organized by project and pitch instead of folders. Browse by Recent, or by what project or pitch an item is used in; switch between a grid and a dense list view, and drop files anywhere on the page to add them. Select a handful of items and turn them into a new pitch instantly with Make a mood board, your own images placed on a page in the order you picked them, no AI generation involved. Tag, search, and filter across the whole library, and see at a glance what's already used somewhere and what isn't. ### Sharing & Delivery - Share via link with password protection - Live pitch mode - View analytics (track when your pitch is being reviewed) - Responsive design — treatments look perfect on any device - Custom vanity URLs (Production plan and above) ### PDF Export Export any treatment, lookbook, or pitch deck as a high-quality PDF — perfect for emailing to producers, clients, or studios. ### Projects A project bundles everything for one production into a single package sent as one link: the pitch decks, the video, and the PDFs like the script, the budget, and the one-sheet. A recipient opens that one link and browses every item as cards or a list, with decks paging through, video playing with the next item queued, and PDFs opening in a full reader with search and page-anchored comments. Projects are visible to your whole workspace or restricted to invited members, and neither is reachable on the public web; a share link is what makes a project reachable outside the workspace, with its own password, expiration, comments, and light or dark presentation. ### Collaboration - Workspace-based organization for teams - Pitch comments and feedback - Shared media libraries - Projects for bundling decks, video, and PDFs into one recipient link --- ## Pricing All plans include a 14-day free trial with full access. Cancel anytime. ### Starter — $15/month ($12/month billed annually) For individual creators getting started. - 10 pitch decks per month - 2 GB storage - 100 AI credits/month (~50 images or 1 video) - All AI generation features - Media library - Basic templates - 1 share link per pitch ### Pro — $30/user/month ($24/user/month billed annually) For creators and small teams. Most popular plan. - Unlimited pitch decks - 10 GB shared storage - 200 AI credits per seat/month (~100 images or 2 videos per seat) - All AI generation features - Export to PDF - 5 share links per pitch - Up to 5 team members - Premium templates - Pitch comments ### Production — $53/user/month ($42/user/month billed annually) For growing creative agencies and multi-user production crews managing multiple projects simultaneously. - Everything in Pro - 100 GB shared storage - 600 AI credits per seat/month (~300 images or 6 videos per seat) - 25 share links per pitch - Up to 25 team members - Advanced share link features - Custom vanity URLs - Headers & footers - Private projects (invite-only visibility) - Custom templates ### Custom — Custom pricing For organizations requiring custom platform capacity, high-volume project storage, and dedicated deployment support. - Everything in Production - Unlimited storage, AI credits, share links, and team members - Priority support - Custom integrations - SLA guarantees One-time AI credit packs are available on all plans. Purchased credits last 12 months. --- ## Competitive Positioning Pitchello is built specifically for visual pre-production documents. Here's how it differs from general-purpose tools: ### vs Canva Canva is a general-purpose design tool for everyone. Pitchello is purpose-built for film and creative professionals — with grid layouts, AI that understands cinematography, and templates designed for treatments and lookbooks, not social media graphics. ### vs Google Slides / PowerPoint / Keynote Traditional presentation tools are built for bullet points and corporate meetings. Pitchello is built for visual storytelling — drag-and-drop image grids, cinematic themes, and a design language that matches the quality creative professionals expect. ### vs Figma Slides Figma Slides inherits Figma's design-tool complexity. Pitchello is focused: treatments, mood boards, and visual pitches without the learning curve of a full design application. ### vs Beautiful.ai / Gamma / Pitch AI presentation tools optimize for corporate slide decks. Pitchello's AI understands cinematography and visual reference — generating mood boards and concept art, not business charts and infographics. ### vs InDesign InDesign is powerful but slow for iterative pitch materials. Pitchello delivers professional visual quality with drag-and-drop speed, plus AI generation and instant sharing that InDesign can't match. --- ## Company Pitchello is built by [Visual Gravity Inc](https://visualgravity.co), a company focused on tools for creative professionals. - **Website:** [pitchello.com](https://pitchello.com) - **Contact:** [pitchello.com/contact](https://pitchello.com/contact) - **Blog:** [pitchello.com/blog](https://pitchello.com/blog) --- ## Links - [Features](https://pitchello.com/features) - [Pricing](https://pitchello.com/pricing) - [Templates](https://pitchello.com/templates) - [Film & TV Use Case](https://pitchello.com/use-cases/film) - [Advertising Use Case](https://pitchello.com/use-cases/advertising) - [Content Creators Use Case](https://pitchello.com/use-cases/content-creators) - [Help Center](https://pitchello.com/help) - [Compare Pitchello](https://pitchello.com/compare) - [Privacy Policy](https://pitchello.com/privacy) - [Terms of Service](https://pitchello.com/terms)