NotGenericTemplates, Purpose-Built Treatments
Canva is a great generalist design tool. Pitchello is purpose-built for film and creative professionals who need treatments, lookbooks, and visual bibles — not birthday invitations.
BuiltforDifferentAudiences
For Creative Professionals
- Directors building treatments
- Producers building lookbooks
- Creative directors crafting visual bibles
- Production teams sharing references
Purpose-built for pre-production and creative pitching workflows.
For Everyone
- Social media managers creating posts
- Students designing school projects
- Small businesses making flyers
- Marketing teams building collateral
A generalist design tool built for 250M+ users across every use case.
FeatureComparison
Grid-based treatment layouts
Masonry, column, and freeform grids designed for visual storytelling.
Basic grid only, no masonry or treatment layouts
Drag-and-drop treatment builder
Visual editor with smart positioning and alignment.
Treatment-specific page types
Pages designed for mood boards, shot lists, and visual bibles.
Generic page templates only
Real-time object inspector
Select any element and fine-tune sizing, colors, and effects.
AI image generation
Generate reference images and mood board visuals with AI.
Generic AI — not built for visual storytelling
AI page generation
Generate complete treatment pages from a text prompt.
Template suggestions, not full page generation
Brand color extraction
Automatically extract color palettes from reference images.
Share via link
Send a branded link to producers and stakeholders.
View analytics
Track who viewed your pitch and how long they spent on each page.
No view tracking or analytics
Password protection
Restrict access to sensitive treatments and pitches.
Available on paid plans only
PDF export
Export high-quality PDFs for offline sharing.
WhyPitchello
Treatments, Not Templates
Your treatment shouldn't look like it was made from the same template as a birthday invitation. Pitchello's editor is designed specifically for visual storytelling documents.
Canva offers thousands of templates across every category — social posts, resumes, flyers, presentations. Finding and adapting one for a professional treatment takes work, and the result often looks generic.
Every layout, grid, and page type in Pitchello is built for treatments, lookbooks, and visual bibles. The editor understands cinematic aspect ratios, image-heavy layouts, and the visual language of pre-production.
Know When Your Pitch Is Being Reviewed
Sharing is only half the equation. Knowing when a producer opens your treatment — and which pages they spent the most time on — is a game-changer for follow-ups.
Canva lets you share designs via link, but provides no view tracking or engagement analytics. You're sharing into a black box.
Pitchello tracks views, time-on-page, and engagement metrics for every shared pitch. You know exactly when to follow up and which parts resonated most.
Built for Visual-First Workflows
Creative professionals think in images, not bullet points. Your pitch tool should reflect that.
Canva's editor balances text-heavy and visual layouts equally, catering to its massive user base. Image grids and visual layouts exist but aren't the primary focus.
Pitchello's editor is image-first with masonry grids, smart image positioning, and visual bible layouts that let your references and mood boards do the talking.
PricingataGlance
Starter
14-day free trial
- Unlimited treatments and pitches
- AI image and page generation
- View analytics on every share
- Team workspaces and collaboration
Canva Pro
Free plan available
- Millions of templates and assets
- Brand kit and magic resize
- Background remover
- 1TB cloud storage
Canva Pro is excellent value for general design — it's just not built for film and creative pre-production.
BuildYourNextTreatmentinPitchello
The visual pitch builder made for directors, producers, and creative teams. Start with a 14-day free trial.
Canva is a fantastic tool for general design. If you're building treatments, lookbooks, or visual bibles for film and creative projects, Pitchello was built for exactly that.