WithoutTheComplexity, InDesign-Quality Treatments
InDesign is the gold standard for print design. But for treatments and creative pitches, you shouldn't need a desktop publishing tool, hours of layout work, and a $276/year subscription.
BuiltforDifferentWorkflows
For Fast Creative Pitching
- Directors who need treatments in hours, not days
- Producers building decks between meetings
- Creative directors assembling lookbooks quickly
- Teams who share and iterate in real-time
Built for speed — get from concept to polished treatment without a learning curve.
For Print-Grade Design
- Graphic designers creating magazines
- Print production specialists
- Typographers and layout designers
- Art directors with years of Adobe experience
The professional standard for print production, editorial design, and publication layout.
FeatureComparison
Visual grid layouts
Image grids, masonry layouts, and visual board arrangements.
Powerful but requires manual setup for each layout
Drag-and-drop simplicity
Build pages by dragging elements — no training required.
Steep learning curve — weeks to become proficient
Browser-based editor
Works in any browser — no downloads or installations.
Desktop application only
Advanced typography
Fine-grained control over text, kerning, and paragraph styles.
Web-standard typography controls
Industry-leading typographic control
AI image generation
Generate reference images and visual concepts with AI.
Firefly integration, limited to Adobe ecosystem
AI page generation
Generate complete treatment pages from a text prompt.
Brand color extraction
Extract palettes from images automatically.
Requires Adobe Color or manual extraction
Instant link sharing
Share a link — recipients view your treatment instantly.
Must export to PDF first, then share the file
View analytics
Track views and engagement on shared pitches.
Real-time collaboration
Multiple team members editing simultaneously.
Workspace-level collaboration with commenting
Share for Review, but not true real-time co-editing
Print-ready output
CMYK output, bleed marks, and print production features.
Optimized for screen and PDF sharing
Industry-leading print production
WhyPitchello
Hours, Not Days
InDesign produces beautiful results — but a treatment that takes two days to lay out is a treatment that doesn't get done between pitch meetings.
InDesign requires manual frame creation, image placement, text flow management, and careful export settings. A polished treatment can take hours or days of focused layout work.
Pitchello's grid-based editor gets you to a polished treatment in minutes. Drag your reference images in, choose a layout, add your text — done. Ship it before the meeting.
No Learning Curve
Your time is better spent on the creative work than learning a desktop publishing tool. Pitchello feels intuitive from the first minute.
InDesign has one of the steepest learning curves in creative software. Master pages, text threading, linked graphics, preflight checks — it takes weeks to become proficient.
If you can drag and drop, you can use Pitchello. The editor is purpose-built for treatments and lookbooks — no training needed, no manual required.
Share Instantly, Track Everything
In InDesign, sharing means exporting a PDF and attaching it to an email. In Pitchello, it's a link with built-in analytics.
InDesign's workflow ends at export. You create a PDF, email it or upload it somewhere, and hope the recipient opens it. No tracking, no analytics, no instant sharing.
Every pitch in Pitchello gets a shareable link with view tracking, time-on-page analytics, and password protection. You know exactly when your work is being reviewed.
PricingataGlance
Starter
14-day free trial
- Unlimited treatments and pitches
- AI image and page generation
- View analytics on every share
- Team workspaces and collaboration
InDesign (Single App)
7-day free trial
- Industry-leading page layout
- Advanced typography engine
- Print production tools (CMYK, bleed)
- Adobe Creative Cloud integration
InDesign is unmatched for print production and editorial design. For treatments and creative pitches, it's more tool than most projects need.
InDesignQuality,FractionoftheTime
The visual pitch builder made for directors, producers, and creative teams. Start with a 14-day free trial.
InDesign is a masterpiece of design software — and for full print production, nothing comes close. If your goal is treatments and creative pitches, Pitchello delivers the visual quality in a fraction of the time.